Who We Are
The term, Bravo Zulu or simply BZ, originated during World War II among the allied Navies as a concise and powerful way to convey praise for a job well done. Over time, this phrase expanded beyond naval communication to embrace all branches of the military, as well as emergency services and first responders, symbolizing respect and recognition across the service community. As a veteran-owned apparel business dedicated to supplying branded apparel, Bravo Zulu Apparel carries this legacy forward by honoring those who served. We are committed to giving back to Veterans and encourage our customers to join us in supporting those who have dedicated their lives to protecting others.
6% For The 6% Who Served
In honor of the estimated 6% of Americans who have served our nation, we’re proud to give back. For every purchase you make, 6% of sales will be donated directly to local veterans’ charities. This commitment ensures that those who stood for us receive the support they deserve—right here in our community.